Jinjoo Shell: Mastering Tradition and Modernity
*Najeonchilgi (나전칠기) is a traditional Korean craft that involves decorating wooden objects with mother-of-pearl inlay. This technique has been practiced in Korea for centuries and is highly regarded for its intricate beauty and craftsmanship.
With a commitment to harmonising pearls with a vibrant spectrum of colours, Jinjoo Shell epitomises innovation and creativity in the field of handcrafted items. Under the skilled guidance of Master Lee Young-ok, whose expertise spans three generations, Jinjoo Shell crafts timeless pieces that seamlessly blend heritage with contemporary flair. Renowned for her mastery of traditional mother-of-pearl craft, Master Lee's pioneering spirit has led to the development of innovative techniques, including staining pearls, breathing new life into age-old traditions.
Jinjoo Shell's commitment to innovation has earned it global recognition, including the 'IF Design Award' which is one of the most prestigious design awards for its groundbreaking smartphone cases.
Through collaborations with well known international brands like Samsung, LG, and Louis Vuitton, Jinjoo Shell continues to promote the excellence of Korean traditional craftsmanship on a global scale, ensuring that the beauty of Najeonchilgi resonates across generations.
Crafting Artistry for Everyday Life: The Legacy of Master Lee Young-ok
Master Lee's passion for blending tradition with modernity has redefined the boundaries of handcrafted items
With a deep understanding of the luminous beauty of shells and a keen eye for color, Master Lee embarked on a seven-year journey of exploration and experimentation, culminating in the development of revolutionary techniques that bring pearls to life in vibrant hues.
From smartphone cases to mirrors, Jinjoo Shell's products are not just accessories but reflections of Master Lee's vision to infuse everyday items with the timeless elegance of Najeonchilgi. Through her tireless dedication to research and development, Master Lee has not only revitalized pearl culture but also created a legacy of artistry that transcends time and resonates with the hearts of artisans and enthusiasts alike.
Jinju Shell's artworks
1. Korean traditional natural Mother-of-pearl Phonecase - Go shop
2. Highend Jewerly box korean lacquerware inlaid with mother-of-pearl - Go shop
3. Peony vase / Tiger tumbler inlaid with mother-of-pearl(23oz/680ml) - Go shop
4. Jinjoo Shell Natural mother-of-pearl smart tok - Go shop
Click to explore more Jinjoo Shell's artworks on the idus app
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